3min chapter

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#137 CEO Oura, Tom Hale: Business & Backgammon

Grit

CHAPTER

The Origin Story of Sleep Trackers

I think there's some amount of inevitability that having data that comes off of your physiology is part of your healthcare journey. Sleep is really strategic because if you wear something to sleep and you can get people to wear it to sleep, that's a very sticky use case. Because of the form factor, it's a great sleep tracker. It doesn't beep or bleep at you just to do anything. You're getting a really clean signal about your physiology. There's things that happen during the day that are really important too.

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