2min chapter

Lochhead on Marketing cover image

157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger

Lochhead on Marketing

CHAPTER

The Experience Gap

The experience gap is the difference between what you think you're delivering and what your customer or employee experiences, right? That's a big problem. In every c o in the world cared about it. They went one step further because they had jarred, who'd lived through the better war and lost. And he said, no, we have to build those applications. If our survey platform was a billion dollar company, each of these applications had to be one to five billion dollars ad.

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