📺 “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.
The Best One Yet
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The Secret to Lego's Kiddalt Strategy
Legos has $10 billion in sales thanks to adults buying 18 plus Lego sets. Adults are so passionate about these passion points they won't just pay, they'll splurge on them. Yeti's the key to Legos Kiddalt strategy is what they call passion points. Jack and I should point out there also is one secret that Lego knows to capturing the adult mind.
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