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Mars Inc. (the chocolate story)

Acquired

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Mars Inc.'s Strategic Acquisitions in Pet Care

This chapter explores Mars Inc.'s significant strategic shift from dog food manufacturing to the pet care services sector, highlighting key acquisitions like Banfield and VCA. It examines the implications of these acquisitions for pet ownership trends and the company's distinct decentralized business model. Additionally, the discussion touches on their revenue growth, brand power, and competitive positioning in both the pet care and candy markets.

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