The Half-Life of Change Is Shorter Than It Was in the Past Club

It seems to me that the half light here is shorter than it's been in the past club, right? As far created. That's how we get to the dot com bust of, you know, 2000, 2001. It took like a decade to start for retailers to start talking about e-commerce,. And it had 10 minutes for them to talk about AI and how it may impact their business. We'll come to an equilibrium potentially faster than we've had with mobile or internet.