Choiceology with Katy Milkman cover image

A Numbers Game: With Guests Linda Chang & Stephen M. Colbert

Choiceology with Katy Milkman

CHAPTER

The Impact of Presentation on Charitable Decision-Making

This chapter explores how the presentation of financial accountability and community engagement scores affects people's charitable donation decisions. It highlights a study where participants favor charities based on numerical ratings, illustrating biases in their choices.

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