Ep #006: How to Get Started on Your Influencer Marketing Journey
The Bottom Line: Ecommerce Tactics for Profitable Growth
How to Track Organic Posts and Attract Organic Analytics
You can go the 100% discount code route, which some people avoid because it could screw up your AOV. But also more importantly, anytime you're putting something on the influencer themselves, like sending them a discount code, hey, you know, use this code when you check out what happens most of the time. The influencer drops. Drop off. And that's about doing their everyday life. So basically, AKA, you want to be in control of the timeline, staying top of mind.
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