The Average Cost of a Domain Lease

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It's only the people who really truly need to give up on the name because they do a trademark search and it's a conflict. Those are the only people that quit the lease right away. But everyone else, if they've already paid a big chunk of the first month, they might as well keep it going. What percentage of your sales are on lease to own versus just paying for the whole amount? It's pretty consistently about 25%. 25% lease to own.

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