What Do You Need to Be the Best Creative?

For people geting started, it feels like you kind of need to do this small amount of creative output constantly for a period of time. But these bigger projects, like books or films or video seres, are really drawn to and that takes a lot of time in the cave. Getting your messages spread is, of course, very important. And there's a saying, first time founders focus on product. Second time creators focus on distribution. Then i almost think there's a third time where then you get back to focusing on the product. I suspect it's very dependent on the actual creator totally.