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#20: AJ Osborne

The BetterLife Podcast

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The Importance of Size in Self Storage

The company has a long-term strategy with lots of legs that are both outward facing and inward facing. We're revenue focused, revenue-centrated, I want to do everything to expand and grow that revenue. It's what we always say. The asset comes first. Because at the end of the day, if the asset does good, we will all be fine. If our core competencies aren't aligned with that, we're done. And two, my timeframe of expectation is not on the timeframe of anybody else. So it was still designed around that, increasing the ROI per location.

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