302 - Dark Social Greatest Hits
GTM Live
00:00
How to Choose a Salesperson?
I think the core of this is that it's alined with how people want to choose. This is about the buyer and reverse engineering what they need. I started with a 500 dollar test budget to run face bookad aon. 12 months later was managing a one point two million dollar budget in a team for content and demand jen. It worked. And at the end of it, the company went from zero % marketing contribution to revenue, essentially zero.
Transcript
Play full episode
