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Should DTC Brands Sell to Mass Merchandisers?

Ecommerce Conversations

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How Many People Do You Need to Serve Your Accounts?

If you have a target an account or multiple mass retailers, how many people do you need to serve that internally? I think het depends on if you go zone defense or man to man. From a smaller business, i think that the smaller accounts, where they're ordering less frequently, you can handle a lot more. For the major ones, you're going to run into a little bit more of an issue because there's so much involved in the on going maintenance. So i would say one person could probably handle two, three major accounts.

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