Is Live Audio the Next Big Thing?

Vyper: I am a big live audio proponent myself. Do you think that creators should be paying more attention to live audio and maybe should have some type of live audio presence for their brand? Vyper: Absolutely. You can extract the audio, right? Turn it into a podcast just by itself. And then it turns into evergreen content because you can record it and post it. It's the engagement aspect that's really, really big.