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The Importance of Data in a Brand New Product
This is so important because we spent the first kind of 18 months realistically of our business being very surprised. And I do feel like there is no way to apply this kind of thinking to a brand new product, right? Because there's no data. That's exactly it. But one of the things that we can see is that there's a really big variation between Monday to Saturday. Saturdays are disaster. Like, no one buys the products on Saturdays every Saturday. It's crazy.