The Importance of Thinking Beyond the Direct Use of a Product or Service

I think it can be a really kind of intimidating thing for designers to start considering the wider context, especially because often we're working to a tight deadline. And I like the methods and the kind of the approaches that you talk about in the book, because they do feel really accessible. They feel like something that people can integrate into their existing work and not something they have to step outside to do. It's a good question because I do talk a little bit about as you're setting your vision, thinking about how things might play out in the future.