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The Secret To Becoming A High Achiever & Embracing Adversity EP 1310
The School of Greatness
Dogfish IPA, 90-Minute IPA
In the early days of Dogfish Brewery, a beer called 90-minute IPA was very popular. A distributor asked if he could make a version that people could drink standing up. He created 60-minute IPA, 6% alcohol by volume; it's now 75 to 80% of all sales. "You're going to sell a hit product," says author David Frum.
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