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Lunch With A Billionaire, Fierce Nerds, And D2C IQ Tests

My First Million

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Social Dynamics and Business Innovations

This chapter humorously critiques social interactions around hobbies such as improv and acapella, illuminating the challenges of dating enthusiasts in these fields. The discussion transitions to innovative business ideas, particularly focusing on a direct-to-consumer IQ test brand, exploring the market potential and marketing strategies. Finally, the speakers examine the profitability of personalized assessment tools like CliftonStrengths, highlighting their use in organizations and potential for revenue generation.

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