
Episode 45: PrograMADic, the Musical with Tom Triscari
Marketecture: Get Smart. Fast.
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Valuing Agencies: A Unique Perspective
This chapter explores the distinct valuation metrics of agencies, emphasizing dividends over traditional tech metrics, and presents the role of agency CEOs as key sales figures. It also discusses Omnicom's strategic acquisition of Flywheel and the evolving landscape of retail media investment.
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