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2min chapter
Winning the Right Game with Ron Adner
Thinkers & Ideas
Ego Systems - What Is It?
A lot of the words that you use in your book contain the word value. Could you tell us about your focus on thosevalue words as a way of understanding what's going on in these situations? Yes, ithink it's a great question. Sa, when i think about ego systems, the ecosystem is incerd because the ecosystem is the structure of activities to deliver something. It's that something, it's that value proposition in which things get chord. And by anchoring the strategy discussion in the value trying to be created, we can avoid all kinds of traps and pitfalls.
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