10min chapter

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Bootstrapping to IPO, product-led growth, & scaling SaaS with Atlassian's Scott Farquhar | E1800

This Week in Startups

CHAPTER

Bootstrapping Success: From Startup to IPO

This chapter chronicles the journey of building a software company without external funding, emphasizing the creative strategies employed amidst challenges such as the dot-com crash. The speakers reflect on their innovative approach to developing a product, JIRA, through bootstrapping and leveraging open source technology, which allowed them to compete against major players like IBM and Microsoft. The narrative illustrates the balance of consulting work and product development, paving the way for a successful business model focused on product-led growth.

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