This is human's building trust, then using that trust to expand where you get your content from. The blog sphere was famously hard to monotize both for large networks and individual content creators. It allowed a lot more voices than existed in the world of newspapers,. t v and radio only. But it was really hard, if youre starting from scratch, to gain access to these webs of trust. For content craters is very difficult, very difficult. Our debt led to model number two. Call this the network ode.

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