The strategy is create these clipse and sound bites of you hitting jack, you being ten crews, and then distribute them on jack's platform. It's this like a crazy irony of the whole situation: o you're trying to earn the love from your base for doing this to this guy who created the way that you communicate to your base. I don't think it landed well in the moment here. But, i mean, i think it gets back to what the goal is, like the goal here is eclipse for ted crews.