Is There a Challenge to Media?

Tiktok is posing the same existential challenge to media that you two did ten or 15 years ago, where it's so popular and so many people are using it. There's too, too valuable an audience there, especially because they tend to be younger viewers. You know, we've seen this ev sion and sports, where a lot of younger sports fans don't watch the full events. They just catch up on social media. With football, totally different. I schedule sundays for football, baskebal baseball. We could have a three hour conversation about the knitty gritty of the yankees line up or the cavenderanch raid. i do not watch these sports