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Ep. 268 - Science Communication, Gatekeeping & The Fitness Industry (feat Dr. Pak)

Iron Culture presented by MASS

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Navigating Trust and Criticism in the Fitness Industry

The chapter explores the challenges of trustworthiness in the fitness industry, shedding light on individuals with doctorate titles using their credibility to endorse questionable diet books for profit. It discusses the evolving dynamics of social media, where popularity and controversy often overshadow genuine expertise, impacting science communicators. Moreover, it delves into the struggles faced by content creators in balancing professionalism with personal expression and financial sustainability amidst growing criticism and scrutiny.

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