Why You Need to Migrate to GA4 on or Before July 1, 2023
The Google Ads Podcast
Google Ads: The Deadline to Switch Over to GA4
The deadline to switch over from UA to GA4 is July 2nd. If you aren't aware of this, make sure especially if you're relying on UA conversion. I'm not optimistic about GA4 because it feels like they're zooming out and becoming more opaque. You can get a free Google Ads action plan customized for your business at SOL8.com.
Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted:
“Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“
If you haven’t heard the news, last March 31, 2023, Google Ads already started using GA4's conversion window settings. This update aims to produce consistent reporting between the two platforms, and this isn’t something you can afford to ignore.
In this episode, Kasim provides valuable insights and an initial analysis of what this update means for conversion tracking and marketing strategies.
Mentioned links:
Google Ads Can See A Significant Performance Impact By Not Migrating To GA4: https://www.seroundtable.com/google-a...
Google To Unify GA4 & Google Ads Conversion Windows: https://www.searchenginejournal.com/g...
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