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5min chapter
Jay Nathan’s Take on CS
Gain Grow Retain
How to Sell, Close and Coach a Customer on Business Strategy
Selling, closing deals and coaching a customer on business strategy are two completely separate things. The CSM could just process the paperwork and collect, you know, do the booking and go goes on. But sales is not an easy job; every single year their income is at risk. Most sales reps aren't making any money this year because they don't get a free pass to be in sales.
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