How to Create Shareable Moments on Social Media

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Sally Kohn: There's an equation and then there's an aha moment. She says all social media has to be one of these three things because it's so short form. "I should be insightful, relevant and actionable," she said. 'Remember people share things to make themselves look good or look smart'

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

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Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share