Joe Figue: I changed my approach towards what I need to do for Baron Figue to be the right type of leader. In 2013, there were very few founders going and acting as personalities through storytelling on video and social media. It was a different landscape 10 years ago,. A lot has changed. And so that's something that the book has taught me, you know, on more of a meta level than what's inside of it.

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