Ep 344: Scaling To $5B By Going Narrow And Deep Across Multiple Business Segments At Once With Brad Barrett
Financial Advisor Success
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The Importance of Niche Play in Podcasting
The podcast is the most viewed or opened and listened to when we look at it from our male chimp stats, but it's also seen direct clients from it. I've probably received 10 to 12 referrals or call ins from that show for over the past couple of years each year. It just speaks to the volume of if you go narrow and deep and you really focus on it, there's wins to be had. So like the narrow one that's only for fire and police has more reader, that's more listeners than the one for like every human being in the country.
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