Audience-first publishing
The Rebooting Show
00:00
Maximizing Audience Value Through Segmentation and Customer Understanding
The chapter explores the significance of segmentation in media and gaming businesses to enhance customer value. It delves into the importance of understanding Customer Lifetime Value (CLV) and tailoring products to meet the diverse needs of different audience segments. Additionally, it addresses the challenges of optimization in publishing and emphasizes the necessity of aligning optimization with an audience-first perspective.
Transcript
Play full episode
