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23: Habits, Productivity & Business with Maneesh Sethi

The Lavendaire Lifestyle

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Breaking a Bad Habit

CNN's John Sutter is the founder of a company that helps people break bad habits. He says aversion therapy or aversive conditioning was popular in the 1960s and 90s, but it disappeared from American life. The technique can be used to create an association between something you like and what you're scared of - such as not wanting to drink tequila again.

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