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#441 - Viral Product Launch Secrets: How Kate Bray's Genius Idea Took Over TikTok

AM/PM Podcast

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Innovative Product Launch Strategies

In this chapter, the hosts explore an innovative approach to product launches by leveraging pre-orders through Shopify, which allowed them to bypass traditional inventory costs. They share their journey of successfully engaging audiences and generating over 1500 pre-orders, driven by influencer marketing and social media. The discussion emphasizes the critical importance of addressing consumer pain points and the potential for significant business opportunities in the feminine health market.

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