Jack and Rick Take on Andy Jassy's Memo and Amazon's Decision to Give Up Remote Work
The Blind Ambition with Jack Kelly
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Strategic Communications: Insights on CEO Memos and PR Tactics
This chapter examines the strategic communication tactics employed in the release of a CEO's memo, focusing on their role in preempting leaks and managing public narrative. It underscores the significance of public relations in influencing perceptions among employees, shareholders, and the media, while highlighting the use of embargoes to prepare for media coverage.
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