Alex West 'Luxury, Artisanship and Creativity as Soft Power'
The New Abnormal
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A Great Campaign for Britishness
British airways. was a powerful campaign, and it was getting 60 million a pounds worth of of support,. the majority of which was from private businesses who saw the value of being involved in it. And then i had a hundred and 84 meetings with cos, or direct level meetings with british businesses overthe o over the following, following year. A luxury is one of our great soft powers, as indeed. Obviously our culture an innovation as well. But nos, itwas, it was a fascinating time, and it'sing still going strong. Well, not imen. It's slightly on hold at the moment, becaus the government's got more important things to think about
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