Astral Codex Ten Podcast cover image

Universe-Hopping Through Substack

Astral Codex Ten Podcast

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Evan Chesky used to hand out flyers advertising Snapchat in the shopping mall. Corey's plan was to infiltrate DVD related online communities, posing as a home theater enthusiast or cinephile. The founders created fictitious cereals called Obama O's The Cereal of Change and Captain McCain's A Maverick in Every Box. They sent boxes to hundreds of the most well-known tech bloggers hoping that they would proudly display them on their desks. Lanny summarizes all of this and extracts lessons from it.

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