The Illuminati and the 23 Enigma

The 23 enigma is a big thing in the illuminatus trilogy. Bob Wilson finds there's all these different specific dates in history that are influential that involve the number 23. And because of like how effectively he does this, people pick up on it and start sticking 23s into art and television. Watch any big show and keep an eye out for the number 23; it shows up more often than it seems like it should.