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The Lala Cluis Effect
I was incredibly flattered that people would put their lives in my hands via fitness. And I think that rubbed off on a lot of the staff, and luckily we hired the right type of people too. So if I can go back to when we started, I would have done it way differently. There's an underpreciated element of this kind of business is usually there is a special first follower,. A first end or second follower that is the right person to be in that role where they will follow the leader founder. They themselves are so dynamic that this that picks up a mask like a magnetic snowball rolling downhillthat pulls together more cool people.