Introduction

In this episode, I’m diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That’s because you own your email list, so no matter what happens online, you’ll still have that list of people who will buy from you, IF you’re doing this right. A lot of people are either teaching or doing lead generation the WRONG way. They’re focusing on vanity metrics that won’t help their business, their strategy doesn’t tie in to their big picture, they don’t consider their audience. Tune in to uncover what’s been missing from all the lead gen strategies you’re used to seeing, and learn the four main components of strategically growing your list into an invaluable asset!