Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Affiliate Marketing
The industry has come a long way from those days when people went to jail for affiliate tracking. Tracking attribution is eons above what it used to be, and cookie-less tracking is the newest trend which is making cookie stuffing obsolete. If you have an existing program, one of the first pillars I tell everybody to do is audit your program. It isn't necessarily the right fit for every company.
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