This is Eric Golden and my guest today is Will Weinraub. Will is the CEO and co-founder of OnChain studios, which is building Cryptoys. Cryptoys is a digital toy company that embraces different elements of web3 innovation, from collectible NFTs to play-to-earn gaming. We discuss the evolution of Cryptoys, how kids are increasingly used to digital products, and we have a really interesting discussion on the importance of different blockchains to build upon. Please enjoy my discussion with Will Weinraub.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. 

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Show Notes

[00:02:18] - [First question] - The success of Cryptoys brand deals despite crypto downturns

[00:04:23] - The basics of IP licensing deals in the crypto industry

[00:05:49] - The kind of external partners he typically deals with for toyetic brand deals

[00:07:02] - Rewinding to the company’s genesis and how people reacted early on

[00:14:50] - The prototype design for Cryptoys

[00:16:06] - A closer look at the Cryptoys business model then and now

[00:18:37] - How kids are increasingly attracted to digital products

[00:21:05] - Why they can’t buy and sell their NFTs to kids today 

[00:23:13] - What stops a child from joining Opensea and buying an NFT 

[00:25:26] - His take on digital ownership and the pushback from the gaming community

[00:29:31] - Where Cryptoys on their timeline for developing a gaming component  

[00:30:24] - What building on different blockchains means for the competitive landscape 

[00:35:19] - Blockchains aren’t a one size fits all solution for application development 

[00:38:36] - Why Cryptoys needs a blockchain at all compared to being hosted on a server 

[00:40:41] - Potential risks to owning an asset on a newer blockchain 

[00:43:00] - His take on going from a tech startup to a toy-focused startup 

[00:44:47] - What he’s most excited to build over the next six months and six years  

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