S05.EP20 - Bridging Strategy and Design with Richie Meldrum
JUST Branding
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The Interplay of Branding and Strategy
This chapter explores the unique journey of a guest into branding strategy, emphasizing the crucial role of creative writing and storytelling in their development. The conversation highlights the importance of aligning branding with both strategic goals and internal company culture to create a compelling brand narrative. Ultimately, it underscores that successful branding requires a deep understanding of audience perceptions and cohesive internal values that resonate throughout the organization.
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