6min chapter

B2B Mentors cover image

How Your Sellers Should Leverage Relationship Signals & Close Faster! (Expert Interview)

B2B Mentors

CHAPTER

Cellars Are Really, Really Bad With Their Time

In sales, sometimes we often over rely on tech. Your most valuable asset is a seller, is the time you actually spend selling. The single biggest decision as a cellar you can make is around what's called account selection and account priortization. People do not make decisions within companies that are disproportionately advantageous to them.

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