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#534 - Dr Stuart Ritchie - Why Is Behavioural Genetics Such A Hated Science?
Modern Wisdom
Is There a Catchy Branding Problem in the Replication Crisis?
Popularizing old stuff is 90% of the battle, says Andrew Keen. The classic one that kind of was there that kicked off the replication crisis in many ways was priming. Darren Brown picked up on a lot of this stuff and put it into his magic act,. But I don't think he was doing magic tricks, which is totally fine. That stuff is completely formed by the way you see your environment.
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