For a product like Google Photos or for Be Real which I'm an investor in, 30 days is really where I gain and same for gaming as well. What is good? All that matters to me is that your graph gets flat. It can get flat at 5% of your initial cohort of users. So long as that 5% is flat and consistent and valuable,. Is that the same for you number one? And then when you think about good in the consumer social photo utility space, which is aligned enough, what is good?

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