13min chapter

The New Generation Entrepreneur Podcast cover image

Part 4: Sales - The Most Powerful Communication Elements

The New Generation Entrepreneur Podcast

CHAPTER

The Power of Trust in Sales

The chapter delves into the importance of building trust in sales, emphasizing the 'know, like, and trust' factor in human connections. It highlights the value of personal connection, relatability, and understanding the audience's struggles to enhance trust and increase sales. The speaker stresses the significance of establishing credibility through problem-solving abilities and the necessity of connecting with the audience on a deeper level.

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