How I Built Resilience: Lisa Baird of National Women's Soccer League
How I Built This with Guy Raz
00:00
Reviving Interest in Women’s Soccer Amidst Challenges
This chapter explores the surge in viewership for the National Women's Soccer League, highlighting how a unique tournament format and strategic collaborations with CBS and Twitch captured audience interest despite games being played in empty stadiums. It emphasizes the league's effective planning and marketing efforts that maximized visibility during a pivotal time in sports.
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Transcript
