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TikTok's Future: Mergers and Legal Battles
This chapter examines the recent shutdown of TikTok and the uncertainty surrounding its future amid ongoing legal challenges and potential mergers. The discussion highlights the implications of ownership diversification, the lack of interest from major tech companies in acquiring TikTok, and the evolving landscape of vertical video content. It also touches on the broader impact of regulatory actions on the tech industry, recommending users and marketers to diversify their presence across platforms as uncertainty looms.