How to Structure a Cold Call Course

3 takeaways from this episode:

- Social selling: using voice notes, and videos

- Social selling with different buyer personas than sales and marketing leaders

- How to overcome the fear of cold calling

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For more prospecting and sales development tips, join 2,611 SDRs getting the newsletter here: ⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

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Welcome to Episode 28, where we immerse ourselves in the world of a top-performing BDR, Holly Allen of Deel.

She exceeded her target by 260%, got the 'Rookie of the Quarter', and 'Influencer' awards all in Q1.

Join us as we deep dive into:

• Dropping sequences and emails for LinkedIn, voice notes, and cold calling


• Targeting new accounts


• LinkedIn Sales Navigator lists


• Prospecting triggers


• Video prospecting


• Follow-ups


• Cold calling: Overcoming fears, effective end-call strategies, and time management

0:00 Intro

2:07 No sequence, and no emails

4:52 Why Social selling

7:43 How to go after a new account

9:27 LinkedIn Sales Navigator lists

10:53 Triggers for prospecting

13:34 LinkedIn voice note

17:47 Voice note and a message?

19:19 Follow up after the voice note

20:14 Video prospecting

23:29 Multithreading

24:18 Cold calling

30:07 End of a cold call

30:39 How to manage your time with social selling and cold calling

32:01 How to overcome the fear of cold calling

34:18 Social selling with CFOs and HR leaders

36:39 Favorite tool for prospecting on LinkedIn

37:14 Favorite resource to grow as an SDR

38:22 Advice for new SDRs

Follow Holly: ⁠

LinkedIn https://www.linkedin.com/in/hollyallen1/

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Follow me on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠