
Outwitting Fraud with Real-Time Actionable Device Intelligence with Dan Pinto of Fingerprint
PayPod: The Payments and Fintech Podcast
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BNPL's Fingerprinting Platform Helps to Reduce Fraud
The fingerprinting process happens in milliseconds. So the customer doesn't even know it's happening and we can solve two things there. It's low friction in terms of catching the fraud but then they can also use the identifier in the future to try and reduce steps or increase revenue that they're able to generate. That's where the sweet spot is for us essentially because you can use the identifier for either of those use cases so if you see the identifier came back and they didn't buy something last time you can show them the same product again like a personalization use case. Or if you're just trying to prevent fraud you can also use it for the fraud use case, depending on what team
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