I'm curious how much flexibility do we have in this dimension? What actually seems to work to shift our relevance landscape and how quickly can it happen? And yeah, just like give me a sense of what actually works in that territory. Well, I mean, this is something that we're currently studying in this work I'm doing with my lab with Anderson Todd and Jensen Kim and my RA's. This whole question about what are the avenues of transformation if I could put it that way? That's why in the series, I divided into two big parts. There's sort of 25 episodes on the historical cultural analysis; then there's 50 episodes on cognitive scientific analysis. They bleed into each other

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